Northwest Weight Loss Surgery Assigns Media Account to Empower

CINCINNATI, Nov. 26, 2007—Empower MediaMarketing, Cincinnati, announced today that it has been assigned media planning & buying duties by Northwest Weight Loss Surgery, a comprehensive center for LAP-BAND surgery and weight loss based in Seattle. Media billings were not disclosed.

“Northwest Weight Loss Surgery has an excellent reputation throughout the Seattle area, and we will help them build on this recognition through a strategic media campaign designed to grow their market share,” said Beth Steel, vice president, Empower MediaMarketing.

Denise Wood, marketing director, Northwest Weight Loss Surgery, added, “We look forward to working closely with Empower MediaMarketing as we look to strengthen and grow our brand across the region. We believe Empower is an ideal partner for us, in light of their track record of success in helping businesses expand and prosper.”

About Northwest Weight Loss Surgery
Northwest Weight Loss Surgery is one of the nation’s leading comprehensive centers for LAP-BAND surgery and weight loss. Northwest Weight Loss Surgery Center is a “Center of Excellence” as designated by the American College of Surgeons for outpatient bariatric centers. Northwest focuses exclusively on LAP-BAND surgery because the center’s surgeons have found the system be the lowest-risk and least invasive bariatric surgery option for adults and adolescents. Northwest Weight Loss Surgery’s team of health care professionals has performed more than 2,400 LAP-BAND surgeries to help patients lose more than 100,000 pounds and significantly improve their health and quality of life.

About Empower MediaMarketing
Empower MediaMarketing (www.empowermm.com), formed in 1985 as Media That Works, offers a full range of strategic and innovative media/marketing planning, research, consulting & buying services. Using proprietary modeling and measurement tools, Empower MediaMarketing researches, plans and analyzes clients’ media and marketing programs. Clients include Ashley Furniture, Bush Brothers & Co., Check ‘n Go, Cincinnati Bell, Clopay Building Products, Hollywood Video, Humana, Long John Silver’s, Michael’s Stores, 1-800-CONTACTS, Red Robin Gourmet Burgers, Sanford Brands, Stanley Steemer and U.S. Bank.

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